Top Ten Reasons to Engage
Your
Community Beyond Broadcast
Strengthen, deepen and expand station relationships, better connect people and resources in your community.
Serve your stations core reason for being.
As you reflect your audience, their interests and aspirations, you become increasing a part of their lives and mean more to them.
The greater your impact on the lives of individuals in your community, the more they value the station. The station becomes more important to the community. (This is great material for My Source testimonials.)
As you increase the touches the station has with people in the community, on different platforms, you can create buzz as you extend substance (My Source testimonials help this build.)
Research shows engaging people in a meaningful way makes them 77% more likely to be involved with the station.
Bringing people together in dialogue is shown by research to increase their likelihood to become involved in their community by 44%.
Community Engagement is a high priority with many funding sources, it can bring new dollars in, increase value for underwriters, cultivate new members and increase connections with current donors
Expand your reach, engage new audiences, develop diversity of race, background, influence by creating opportunities and outlets to engage new populations and emerging leaders.
The most effective and valuable community engagement both creates and results from cross-functional cooperation, encourages strategic thinking in staff involved.
